Preheat over to 35.
Line muffin tins with paper cups. Combine first 5 ingredients in bowl.
Whisk buttermilk, oil and eggs in large bowl to blend.
Add dry ingredients and cereal and stir until just blended.
Spoon 1/4 c batter into each muffin cup using small spoon, make well in center of each and fill well with 1 t jam.
Spoon remaining batter over.
Bake until done about 25 minutes.
Turn out onto rack. Cool slightly.
Serve warm or at room temperature.
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